Data Protection

I. Name and address of the responsible person

The responsible party within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:


Knowtion GmbH
Amalienbadstraße 41 Bau 52
D-76227 Karlsruhe


? +49 721 486 995-10


II. General information on data processing


1. Scope of personal data processing

As a matter of principle, we process personal data of our users only to the extent necessary to provide a functional website and our content and services. The processing of personal data of our users is regularly carried out only with the consent of the user. An exception applies in those cases where it is not possible to obtain prior consent for factual reasons and the processing of the data is permitted by legal regulations.


2. Legal basis for the processing of personal data

Insofar as we obtain consent from the data subject for processing operations involving personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis.

When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) lit. b DSGVO serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.

Insofar as processing of personal data is necessary for the fulfillment of a legal obligation to which our company is subject, Art. 6 (1) lit. c DSGVO serves as the legal basis.

In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) lit. d DSGVO serves as the legal basis.

If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6 (1) lit. f DSGVO serves as the legal basis for the processing


3. Data deletion and storage period

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may take place beyond this if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.


III. Provision of the website and creation of log files


1. Description and scope of data processing

Each time our website is called up, our system automatically collects data and information from the computer system of the calling computer. The following data is collected:


  1. IP address of the requesting computer
  2. Date and time of access
  3. Name and URL of the accessed file
  4. Access status (http status)
  5. Amount of data transmitted
  6. Recognition data of the browser and operating system used
  7. Website from which the access is made
  8. Name of your Internet access provider


This data is also stored in the log files of our system. This data is not stored together with other personal data of the user.


2. Legal basis for data processing


The legal basis for the temporary storage of the data and the log files is Art. 6 para. 1 lit. f DSGVO.


3. Purpose of data processing


The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

These purposes are also our legitimate interest in data processing according to Art. 6 para. 1 lit. f DSGVO.


4. Duration of storage


The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.


5. Possibility of objection and elimination


The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.


IV. Use of cookies


1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user calls up a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.


2. Duration of storage, possibility of objection and removal

Cookies are stored on the user’s computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full. In addition, you have the option to activate and deactivate cookies via the cookie banner.


V. Third-party analytics and tools


1. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.


IP anonymization is used on this website. The IP address of the user is shortened within the member states of the EU and the European Economic Area. This shortening eliminates the personal reference of your IP address. As part of the agreement on the order data agreement, which the website operators have concluded with Google Inc., the latter uses the collected information to create an evaluation of website use and website activity and provides services associated with internet use.


You have the option of preventing the cookie from being stored on your device by making the appropriate settings in your browser or deactivating the cookie in the cookie banner. It is not guaranteed that you will be able to access all features of this website without restrictions if your browser does not allow cookies.


For more information on terms of use and data protection, please visit or


Here you can find more information about data usage by Google Inc.:


2. HubSpot

We use the services of the software provider HubSpot, a company from the USA with a location in Ireland (HubSpot European Headquarters, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland). HubSpot provides an integrated software solution that allows us to manage customer data and cover various aspects of our online marketing. These include, for example, the provision of newsletters and promotional materials such as brochures and white papers, statistical analysis or landing page analysis. We also use HubSpot to identify interesting offers from our company for our customers and newsletter subscribers and to contact them for promotional purposes. For this purpose, we use “web beacons” and store cookies on the device you use. This may collect the following personal data:


  1. IP address
  2. geographical location
  3. type of browser
  4. length of visit
  5. pages viewed


The information collected is stored on the servers of our software partner HubSpot Ireland.


3. Lead Forensics

Lead Forensics is a B2B tool to support sales and marketing. The SaaS (Software as a Service) solution provides us with personal information (contact details) of our website visitors. Lead Forensics works on the basis of reverse business IP tracking, which identifies the (business) IP addresses of our website visitors and transmits them to us. This involves matching the identified business IP address against a global database of companies and business information. The tool focuses almost exclusively on business-related information to link a business IP address to broader business data and provide us with business visitor information. Lead Forensics says it does not identify personal IP addresses, mobile devices or other data not associated with a business.


Lead Forensics assumes that the Service does not fall within the scope of the GDPR because it only uses business-related information that provides us with legitimate interest for marketing purposes (Recital 47 GDPR). Although this may be incorrect because the GDPR does not distinguish between businesses and individuals but between legal entities and natural persons, the scope of the information collected by Lead Forensics and provided to us is covered by our legitimate interest for marketing purposes.


If you would like more information about Lead Forensics or their understanding of data protection, please visit und Privacy Policy – Lead Forensics


4. Social Plugins


Our website also offers you the possibility to interact with various social networks such as LinkedIn and Xing via plugins:


  1. LinkedIn, operated by LinkedIn Inc, 2029 Stierlin Court, Mountain View, CA 94043, USA
  2. Xing, operated by New Work SE, Am Strandkai 1, 20457 Hamburg, Germany


When you click on the plugin of one of these social networks, it is activated and a connection to the respective server of this network is established, as described above. We have no influence on the scope and content of the data that is transmitted to the respective operator of this social network by clicking on the plugin.


If you would like to find out about the type, scope and purpose of the data collected by the operators of these social networks, we recommend that you read the privacy policy of the respective social network.


VI. Handling of contact data

If you contact the website operator using the contact options provided, your details will be stored so that they can be used to process and respond to your inquiry. This data will not be passed on to third parties without your consent.


We are obligated to protecting your privacy. We will only use your personal information to manage your account and to provide you with the products and services you have requested from us. From time to time, we may wish to provide you with information about our products and services and other content that may be of interest to you.


You may opt out of our communications at any time. For more information about our privacy practices, please see our Privacy Policy.


VII. Rights of the user

As a user, you will receive information about what personal data has been stored about you free of charge upon your request. Provided that your request does not conflict with a legal obligation to retain data (e.g. data retention), you have the right to have incorrect data corrected and to have your personal data blocked or deleted.


If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data relating to you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.


You have the right to be informed of these recipients by the data controller.
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR. The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.